I have viewed 'Office' shows more than any of the rest. None of the remaining shows are very interesting to me. There appears to be an error in the ranking/listing of Chrysler (9) over Verizon (8).
(2/23/08) This similar info. has been updated for the Winter 2007. See my updated page: https://neprimer.com/ePress/monitoringresultswinter07.asp.html and AFA's Original Winter 07 page:. http://web.archive.org/web/20080531055039re_/www.afa.net/monitoringresultswinter07.asp . - /ePress/ ed.
RESULTS of Untuning ABC = 71% Less Homosexual Exposures! - ed
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Top Ten Pro-Homosexual Sponsors on Television
Summary:
Between
February 11 through May 5, American Family Association monitored the
top eight prime-time network programs featuring lead or supporting
homosexual characters. These programs were specifically
identified by the activist-homosexual group GLAAD (Gay and Lesbian
Alliance Against Defamation) as GLAAD Media Award winners, or as
showcasing leading or supporting homosexual characters.
Formula: ~ ~
Each program was
recorded and reviewed to identify sponsors. For
each ad, the parent company of the product advertised was given one
point.
For example, Unilever products advertised ALL detergent, Degree, and
Slimfast. Quaker Foods advertised Gatorade, while Ford
sponsorships featured Lincoln, Volvo, and Mazda.
Only
nationally placed ads were counted (local commercial breaks were
excluded). The chart below reflects the top ten companies
sponsoring the shows, along with the number of ads each company
sponsored the program with. When shows aired multiple
episodes in
one evening, the time of each episode is listed.
Results:
In
each program monitored, homosexuality was promoted in a positive manner
as a normal and accepted lifestyle. Some scenes included
homosexuals kisses and bedrooms scenes. In instances where
opposition to homosexuality was portrayed, the opposing character was
publicly ridiculed or condemned by the other characters on the
program.
Ford
Motor Company was the top sponsor of programs promoting homosexuality
on the prime-time network programs monitored. Companies who
scored less than 20 points are not included in the results below.
Click Here
to get contact information for each company listed below.
| Ford. | Toyota | AT&T. | P & G. | Revlon |
Glaxo
Smith
Kline
|
Unilever |
Daimler
Chrysler
|
Verizon | Quaker Foods |
|
| 1. | 2. | 3. | 4. | 5. | 6. | 7. | 9. | 8. | 10. | |
| ER (NBC) | ||||||||||
| 2/15/2007 | 2 | 1 | 1 | |||||||
| 2/22/2007 | 2 | 2 | 2 | |||||||
| Simpsons (FOX) | ||||||||||
| 2/11/2007 | 1 | 1 | 1 | |||||||
| 2/18/2007 7pm | 1 | 1 | 1 | 1 | ||||||
| 2/18/2007 7:30pm | 1 | 1 | ||||||||
| 3/4/2007 | 1 | 1 | ||||||||
| 3/11/2007 7pm | 1 | |||||||||
| 3/18/2007 | 1 | 1 | 1 | |||||||
| 3/25/2007 | 1 | 1 | ||||||||
| 4/1/2007 | 1 | 1 | ||||||||
| The Office (NBC) | ||||||||||
| 2/15/2007 | 1 | 1 | 1 | 1 | ||||||
| 2/22/2007 | 1 | 1 | 1 | |||||||
| 3/1/2007 | 1 | 1 | 1 | 1 | ||||||
| 3/8/2007 7:30pm | 1 | 1 | 1 | 1 | ||||||
| 3/8/2007 8:30pm | 2 | 1 | ||||||||
| 3/15/2007 | 1 | 2 | 1 | 3 | 1 | 1 | 1 | 2 | ||
| 3/29/2007 7:00pm | 2 | 1 | 2 | |||||||
| 3/29/07 7:30pm | 2 | 1 | 2 | |||||||
| 3/29/07 8:00pm | 1 | 1 | 1 | 1 | ||||||
| 3/29/07 9:00pm | 2 | 1 | 1 | |||||||
| 3/29/07 9:30pm | 2 | 1 | 1 | 1 | ||||||
| 4/5/2007 | 1 | 1 | 1 | 1 | ||||||
| The Class (CBS) | ||||||||||
| 2/12/2007 | 1 | 2 | ||||||||
| 2/19/2007 | 1 | |||||||||
| 2/26/2007 | 1 | 1 | ||||||||
| 3/1/2007 | 1 | 1 | ||||||||
| 3/5/2007 | 2 | |||||||||
| TOTALS [from original AFA page and includes ABC] |
57 | 42 | 37 | 33 | 30 | 30 | 29 | 26 | 28 | 20 |
| Total Exposures with ABC: 332 Total Exposures w/o ABC: 96 |
|
|
My Totals = b/c I'm |
16 Ford |
20 Toyota |
18 AT&T |
12 P
& G |
0 Revlon |
4 Glaxo Smith Kline 8. |
2 Unilever |
7
Daimler |
10 Verizon |
7
Quaker |
.American Family Association – Tupelo, MS 38803
www.afa.net