AFA Banner 'SPRING `07'
SPRING `07    I annotated the AFA page to better observe my own potential viewing Exposures.  All edits are in magenta color.      I have untuned ABC since 1997 because I am boycotting Disney who owns ABC; and, I have deleted ABC from the Original AFA Page:   http://web.archive.org/web/20080420145442/http://www.afa.net/monitoringresultsspring07.asp and retabulated the results here.
    I have viewed 'Office' shows more than any of the rest.  None of the remaining shows are very interesting to me.   There appears to be an error in the ranking/listing of Chrysler (9) over Verizon (8).
    (2/23/08)  This similar info. has been updated for the Winter 2007.  See my updated page:  http://neprimer.com/ePress/monitoringresultswinter07.asp.html  and AFA's Original Winter 07 page:. http://web.archive.org/web/20080531055039re_/www.afa.net/monitoringresultswinter07.asp  . - /ePress/ ed.
     RESULTS of Untuning ABC = 71% Less Homosexual Exposures!  -  ed  

PAGE PATH:

Top Ten Pro-Homosexual Sponsors on Television

Summary:

Between February 11 through May 5, American Family Association monitored the top eight prime-time network programs featuring lead or supporting homosexual characters.  These programs were specifically identified by the activist-homosexual group GLAAD (Gay and Lesbian Alliance Against Defamation) as GLAAD Media Award winners, or as showcasing leading or supporting homosexual characters. 

 

Formula: ~ ~

Each program was recorded and reviewed to identify sponsors.  For each ad, the parent company of the product advertised was given one point.  For example, Unilever products advertised ALL detergent, Degree, and Slimfast.  Quaker Foods advertised Gatorade, while Ford sponsorships featured Lincoln, Volvo, and Mazda.
 
Only nationally placed ads were counted (local commercial breaks were excluded).  The chart below reflects the top ten companies sponsoring the shows, along with the number of ads each company sponsored the program with.  When shows aired multiple episodes in one evening, the time of each episode is listed. 
  
Results:
In each program monitored, homosexuality was promoted in a positive manner as a normal and accepted lifestyle.  Some scenes included homosexuals kisses and bedrooms scenes.  In instances where opposition to homosexuality was portrayed, the opposing character was publicly ridiculed or condemned by the other characters on the program. 
  
Ford Motor Company was the top sponsor of programs promoting homosexuality on the prime-time network programs monitored.  Companies who scored less than 20 points are not included in the results below.
  
Click Here to get contact information for each company listed below.

 
MONITORING RESULTS
 
  Ford. Toyota AT&T. P & G. Revlon
Glaxo
Smith
Kline 
Unilever
Daimler
Chrysler
Verizon Quaker 
Foods
    1. 2. 3. 4. 5. 6. 7. 9. 8. 10.
ER (NBC)                    
2/15/2007 2 1 1              
2/22/2007 2 2 2              
                     
                     
Simpsons (FOX)                    
2/11/2007 1 1         1      
2/18/2007 7pm   1 1       1   1  
2/18/2007 7:30pm   1 1              
3/4/2007 1 1                
3/11/2007 7pm     1              
3/18/2007               1 1 1
3/25/2007                 1 1
4/1/2007 1               1  
                     
The Office (NBC)                    
2/15/2007 1 1 1         1    
2/22/2007 1     1         1  
3/1/2007 1 1   1         1  
3/8/2007 7:30pm 1   1 1       1    
3/8/2007  8:30pm     2         1    
3/15/2007 1 2 1 3   1   1 1 2
3/29/2007 7:00pm   2   1       2    
3/29/07 7:30pm   2 1             2
3/29/07 8:00pm     1 1         1 1
3/29/07 9:00pm 2 1 1              
3/29/07 9:30pm   2   1   1     1  
4/5/2007 1 1 1 1            
                     
                     
The Class (CBS)                    
2/12/2007     1 2            
2/19/2007     1              
2/26/2007     1           1  
3/1/2007 1 1                
3/5/2007           2        
                     
TOTALS
[from original AFA page
 and includes ABC]
57 42 37 33 30 30 29 26 28 20

Total Exposures with ABC:  332
Total Exposures w/o  ABC:  96

  A reduction of  71% !
 

My Totals =

b/c  I'm
boycotting
ABC & Disney

16
 

 Ford
3.

20
 

Toyota
 1.

18
 

AT&T
2.

12
 

P & G
4.

0
 

Revlon
10.

4
Glaxo
Smith
Kline
8.
2
 

Unilever
9.

7

Daimler
Chrysler
6.

10
 

Verizon
5.

7

Quaker
 Foods
7.

.American Family Association – Tupelo, MS 38803

www.afa.net